Abstract

The paper investigates processes and consequences of ‘philanthropic kinning’, that is the use of kinship and family idioms in constructing and maintaining personal relations between donors and recipients in philanthropy. Usual studies collapse the occurrence of kinship metaphors in philanthropy either as evidence of ‘prosociality’ (e.g. trust, care or love) or more frequently as evidence of ‘paternalism’ (power and domination of donors over recipients, and their objectification). This paper claims that introducing kinship and parenting studies into researching philanthropy would greatly refine our understanding of donor–recipient relations. In the framework of a qualitative case study of a philanthropic ‘godparenthood’ programme organised in Hungary supporting ethnic Hungarian communities in Romania, this paper looks at the roles, responsibilities and obligations various forms of philanthropic kinship offer for the participants; and relations of power unfolding in helping interactions. With such concerns, this paper complements earlier research on hybridisation of philanthropy, through its sectoral entanglements with kinship and family. Also, it contributes to research on inequalities in philanthropy, by showing how philanthropic kinning may recreate, modify or reshape donor–recipient power relations in diverse ways